Designing a brand identity that fits a startup's vision.

Client: Xactsize
Expertise: Website Design, UX & UI Design, Visual Identity Design
Role: Creative Director + Lead Designer

A new tech startup needed a brand identity that would not only position them competitively in a crowded market, but also capture attention and appeal of investors. Xactsize’s technology enhances the online shopping experience by helping users make accurate apparel sizing decisions. I developed the logo, visual identity system, and landing page, equipping the company with the go-to-market presence they needed.