Elevating brand value and audience engagement.
Client: Tua Financial
Expertise: Motion Design, Visual Identity Design, Copywriting, UI Design
Role: Creative Director + Lead Designer
Agency: Strut
Strut was asked to design a website landing page for Tua Financial as a way to capture potential customer and investor leads. They came to us with an existing visual identity that was lacking energy and polish. What we delivered was an elevated brand experience through engaging visual communications and approachable language, positioning Tua as a sophisticated competitor in the ever-growing fintech space. We created two short animation videos as a way to educate target audiences and build the foundation for the brand tone of voice.