Client: Peter Tertzakian
Expertise: Visual Identity Design, Motion Design
Role: Creative Director + Lead Designer
Agency: Strut

Inspired by Newton’s Cradle (1967), the logo visually captures the fundamental principles of physics—most notably, Newton’s third law of motion, the conservation of energy and momentum, and the concept of action and reaction. This iconic symbol illustrates how even the smallest force can set powerful movement in motion—an idea that directly reflects Studio.Energy’s mission to unlock the potential of high performers in the energy sector. The design symbolizes that with the right support and direction, individuals can achieve extraordinary forward momentum.