Building a brand that helps build stronger families.

Client: Closer to Home
Expertise: Visual Identity Design, Website Design, UI & UX Design, Editorial Design 
Role: Creative Director
Agency: Strut 
Awards: Social Good Design Awards, 2022 | RGD Canada

Closer to Home is a family service organization near and dear to many Calgarians’ hearts. After more than 25 years serving their community, the organization felt it was time for a refreshed brand — one that better aligned with who the organization is today and would foster connection with their most important audience, the families it serves. Leveraging the brand equity Closer to Home already had established, we developed a more modern visual approach through the use of colour, shape, imagery and typography. This informed the design of the website, print and social communication materials and shaped the development of corporate brand guidelines.