Designing a brand. Empowering a movement.

Client: Canadian Geographic
Expertise: Visual Identity Design, Website Design, UI & UX Design, Campaign, Video 
Role: Creative Director + Lead Designer 
Agency: Strut

Canadian Geographic partnered with the Recycling Council of Ontario and Environment and Climate Change Canada to launch a national program and public awareness campaign aimed at educating, motivating, and engaging Canadians to reduce their reliance on single-use plastics. As the Creative Director on the project, I collaborated closely with the client and led our in-house strategy, design, and development teams to bring the program’s visual identity, website, and social media campaign to life.